Photo / Data Collection
Vehicle Photo and Data Collection Service
At I/O COM, the most important aspect to online lead generation for auto retailing is the presentation of your dealership’s inventory. Our experience has shown that the photography must be compelling and vehicle data must be meaningful to successfully generate a lead.
- Onsite Photo and Data Collection Service programs includes:
- * Comprehensive interior and exterior vehicle photography
- * Data collection (manually recorded, prioritized and significant, rather than meaningless VIN decoded options)
- * Custom window stickers for the automotive and RV markets
I/O COM’s highly-trained staff perform these services to ensure the best presentation possible for your inventory.
Physical Inspection of Each Vehicle
I/O COM field technicians use the most sophisticated equipment and data collection systems available, and they stay current with new vehicle options as they become available.
The following Web-Based services are available to your dealership, and fulfill your specific needs:
- * Decoding Primary Vehicle Information
Accurate VIN scanning is used only to obtain the primary vehicle data: i.e. year, make, model, trim, etc. - * Inspection of Options and Accessories
I/O COM field technicians record vehicle options manually. They collect, prioritize and present only the meaningful data that provide optimum advertising results. - * Digital Vehicle Photography
I/O COM field personnel use professional-grade digital cameras to capture interior and exterior photos of each vehicle. I/O COM inspects and digitally corrects all photos to maximize their potential. - * Custom Window Stickers
I/O COM custom designs, prints and applies optional vehicle window stickers. Four-color gloss laser printing produces window stickers that are sharp, crisp, and attractive. - * Scheduled Update Visits
Field personnel follow regularly scheduled visits to dealerships to keep inventories current and up-to-date. - * Same-Day Updating to I/O COM Servers
Photos and data collected by I/O COM field personnel are uploaded the same day directly to the dealer’s database and in preparation for nightly feeds to portal sites, such as AutoByTel , Vehix.com, etc.